About the Role

The Marketing Director will lead the dealership's marketing strategy, brand presence, and customer-engagement initiatives for a Ferrari dealership in Scottsdale, Arizona. This role is responsible for protecting and elevating the Ferrari brand while generating measurable business results across new vehicles, pre-owned vehicles, service, parts, events, and customer retention. Day-to-day responsibilities include managing the dealership website, paid search, social media, email marketing, SEO, digital advertising, and retargeting programs. The director will monitor lead volume, conversion rates, and campaign ROI, and work closely with sales leadership to improve marketing-to-sales performance. CRM and customer data will be used to create highly targeted, personalized communications. The role also involves planning and executing luxury events such as vehicle unveilings, owner experiences, rallies, and track events, as well as developing partnerships with premium brands, hotels, golf clubs, and charitable organizations. The director will oversee content development across social media, video, photography, and public relations channels. This is a hands-on leadership position requiring collaboration with sales, service, parts, finance, and executive leadership. The director will manage external agencies, vendors, and technology partners, maintain performance reporting dashboards, and present results and recommendations to dealership leadership.

Requirements

Benefits & Compensation

Competitive compensation commensurate with experience, performance-based incentive opportunities, comprehensive benefits package